As someone who has been involved with marketing in some way for more than 20 years, I have seen a whole lot of marketing job specs in my time. Without a doubt the VP of Marketing job spec that GiveForward post last week is the best I have ever seen. And it’s not just my opinion. I posted the job to my LinkedIn network and have never seen more enthusiasm for a job posting, including: – Too bad I’m not a marketing person, I want this job! – Love this job, wish it were in Baltimore! – Best job spec I have ever read – Now THIS is how you write a job spec Not only does the spec clearly lay out the obligatory qualifications the company is looking for, more importantly it clearly communicates the personality and culture of the organization. Tellingly, it starts with an “About You” section that has nothing to do with qualifications and everything to do with the kind of human being they want to join the GiveForward team. This includes: – You love winning but don’t have an ego – You read books – You think the scientific method is kind of groovy – Your values align with ours (link to GiveForward’s values) As a company that is all about helping loved ones in need, GiveForward is all about people caring about people. What this posting communicates is how much GiveForward lives this worldview as part of its internal culture too. Clearly it’s a company that walks the walk. And who wouldn’t want to work for a place like that? You can read the posting in its entirety here.
