Argentum Header
Argentum's blog, Marketing Op-Ed highlights interesting, real-world examples of marketing with a little bit of opinion thrown in.  It's written by Susan Silver, President of Argentum Strategy Group, with the occasional guest blogger added to the mix.

It's updated once a month, and we would love to hear what you think!



   
Click to Subscribe! Click to Subscribe!

Share/Bookmark

AT&T: How not to measure customer satisfaction

Tuesday, January 27, 2009   0 Comments - Customer Satisfaction  

I had one of those circle-of-hell phone calls with AT&T last week. I worked with 3 separate individuals, 2 of whom were great and one who put me on hold for 30 full minutes.

A few days later, I received an automated satisfaction survey via telephone. The survey assumed that I had only worked with one AT&T employee. There was therefore no way to qualify whose service I was reviewing. As a customer, this was extremely frustrating. I wanted to let them know about the horrible service I had received, but I in no way wanted either of the great people I’d interacted with to get dinged. Read More -›

Missed customer loyalty opportunity.

Wednesday, December 10, 2008   0 Comments - Customer Satisfaction,Word of Mouth Marketing  

My mom recently experienced a problem with an OXO can opener. She sent OXO an email about her experience, and, to their credit, OXO immediately responded with an apology and a full refund. My mom was very satisfied.

The story doesn’t end here, though. About a week later, a large package arrived at my parents’ home. Inside was a beautiful, very large OXO trashcan. And no note. Nothing in the box except for the trashcan. Needless to say, my mother was mystified. Was this a mistake? Some sort of additional restitution for her previous complaint? Read More -›