The Kellogg Graduate School of Management puts on a great Technology Conference every spring. It’s so good that it actually sold out in two days this year. Impressive! As one of the lucky attendees last week, I decided to really get in to the swing of things by tweeting tidbits from the conference.

This was the first time that I have actively tweeted from an event, and while there was the downside of missing some of what was said while I typed, there was the corresponding upside of 1) Focusing for a longer moment on especially interesting facts 2) Sharing with people who weren’t able to attend and 3) Creating some digital notes.

For those of you who aren’t active on Twitter, I thought it might be interesting to provide a quick snapshot of the conference by reiterating my slightly edited and enhanced Tweets from the conference here:

Keynote Speaker – Chris Dean from Skype:
- Love the word “freemuim.” This is how Skype describes its business model
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Many wise managers and agency partners have taught me over the years that when asking for changes to creative work, framing the problem you want the creatives to solve, versus telling them how to solve it will virtually always get you the best results.

For example, instead of saying this: “Can you make the label bright green?”
Say something like: “I’d like the label to be more noticeable on the package”.

This way, you use the creatives to identify different, multiple ways to solve your problem. Versus spending their time on coming up with the perfect shade of green.

So I was pretty mortified a few weeks ago when I realized that I should have applied this “Frame The Problem” approach to my personal life as well.
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Okay, so maybe I’m biased. After all, I do love to travel. And I just got back from another great trip. This time I spent 2 weeks in Egypt and Jordan with two friends.

But I have always thought that the best marketers are able to put themselves in other people’s shoes, and traveling is a great opportunity to practice that. When you are exposed to how people in different cultures live and work and eat and shop, it can help you look more objectively at your own customer and consumer behavior back home.

Now that I’m home, while reflecting on the trip, I realized that there are 10 things I try to do to better experience a country while I’m there

10 Tips for Maximizing Your Marketing Skills Through Travel Read More -›