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	<title>Argentum Blog &#187; General Marketing</title>
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	<description>Marketing wisdom for small to mid-sized businesses</description>
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		<title>It&#8217;s Free Only If Your Time Is Worthless</title>
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		<pubDate>Fri, 06 Aug 2010 18:08:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[I was belatedly going through way too many old Sunday New York Times sections recently, and I came across this terrific piece in the Business section by Damon Darlin from July 11.  His point can be readily applied to my favorite soapbox topic: social media and the content generation it requires are most definitely [...]]]></description>
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		<title>Kellogg Technology Conference Recap</title>
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		<pubDate>Wed, 28 Apr 2010 14:58:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[The Kellogg Graduate School of Management puts on a great Technology Conference every spring.  It&#8217;s so good that it actually sold out in two days this year.  Impressive!  As one of the lucky attendees last week, I decided to really get in to the swing of things by tweeting tidbits from the [...]]]></description>
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		<title>Frame The Problem, Don&#8217;t Mandate The Solution</title>
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		<pubDate>Sun, 28 Feb 2010 03:34:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[Many wise managers and agency partners have taught me over the years that when asking for changes to creative work, framing the problem you want the creatives to solve, versus telling them how to solve it will virtually always get you the best results.

For example, instead of saying this: &#8220;Can you make the label bright [...]]]></description>
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