My friend Joe Hallinan has just come out with a new book Why We Make Mistakes, and he has a related Op-Ed piece in the New York Times this past Sunday. He talks about how fresh eyes bring really do see things that others more familiar with the material miss.

In the Op-Ed piece he provides some great examples of how experts failed to see glaring errors that were in the public domain for years and yet, they were eventually identified by novices. This included a first grader who noticed “that a popular library book depicted a meat-eating dinosaur as an herbivore.” You can read The Young And The Perceptive here. Read More -›

This blog post is guest authored by Dr. Anne Beall, President of Beall Research and Training. Anne is also the author of the succinct and very useful book Strategic Market Research. I asked Anne to write this post because I have found that it is sometimes challenging to convince clients that using a 10-point scale for their customer satisfaction surveys is the best way to go.

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