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Argentum's blog, Marketing Op-Ed highlights interesting, real-world examples of marketing with a little bit of opinion thrown in.  It's written by Susan Silver, President of Argentum Strategy Group, with the occasional guest blogger added to the mix.

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Three Common Marketing Mistakes
Friday, January 14, 2011   0 Comments - General Marketing  

BASICS EVERY BUSINESS SHOULD TACKLE


As part of Washington Business Tonight’s Consulting series, I was asked to talk about three common marketing mistakes that small to mid-sized businesses often make. These can be summed up by “Do, Reach, Say.”


Watch the interview here and let me know if you agree!

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