Comments on: Defining “Marketing” http://www.argentumstrategy.com/blog/defining-marketing Marketing wisdom for small to mid-sized businesses Mon, 02 Aug 2010 23:42:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brad Farris http://www.argentumstrategy.com/blog/defining-marketing/comment-page-1/#comment-385 Brad Farris Tue, 28 Apr 2009 17:52:09 +0000 http://argentumstrategy.com/blog/defining-marketing#comment-385 I usually define marketing as three processes: 1) Defining the target market 2) Defining the Offering (4 p's) 3) Creating the messages and vehicles that will attract that target market that is ready (and willing) to buy the product. In simple terms, marketing creates awareness with potential buyers (e.g. Leads). Sales turns leads into customers. My $.02 I usually define marketing as three processes:

1) Defining the target market
2) Defining the Offering (4 p’s)
3) Creating the messages and vehicles that will attract that target market that is ready (and willing) to buy the product.

In simple terms, marketing creates awareness with potential buyers (e.g. Leads). Sales turns leads into customers.

My $.02

]]>