Comments on: Permission To Say “No” http://www.argentumstrategy.com/blog/permission Marketing wisdom for small to mid-sized businesses Tue, 08 Nov 2011 14:08:23 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: David Kemper http://www.argentumstrategy.com/blog/permission/comment-page-1/#comment-5371 David Kemper Tue, 29 Sep 2009 22:08:18 +0000 http://argentumstrategy.com/blog/permission#comment-5371 Great point. I've also heard it put this way - A company knows if it is strategic when it walks away from a profitable, opportunistic piece of business because it is not a good fit. That's when it is HARD to say "no." IMHO the only way a company can do this is because it knows the opportunity cost of missing the business that IS a good fit when it is distracted/occipied with business that is NOT a good strategic fit. The application to marketing: what is the incremental cost of diluting scarce marketing resources by investing them in lower-value strategies? Great point. I’ve also heard it put this way – A company knows if it is strategic when it walks away from a profitable, opportunistic piece of business because it is not a good fit. That’s when it is HARD to say “no.” IMHO the only way a company can do this is because it knows the opportunity cost of missing the business that IS a good fit when it is distracted/occipied with business that is NOT a good strategic fit.

The application to marketing: what is the incremental cost of diluting scarce marketing resources by investing them in lower-value strategies?

]]> By: Andy http://www.argentumstrategy.com/blog/permission/comment-page-1/#comment-4432 Andy Thu, 17 Sep 2009 22:58:13 +0000 http://argentumstrategy.com/blog/permission#comment-4432 Great post. It's a simple structured approach. It would be crazy NOT to use this. I would love to see a short follow up that showed a few sample tactics. Thanks for blogging! Keep it up! Great post. It’s a simple structured approach. It would be crazy NOT to use this. I would love to see a short follow up that showed a few sample tactics.

Thanks for blogging! Keep it up!

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