This month we have a guest blogger, Nancy Goldstein of Compass(x) Strategy. While Nancy’s firm focuses on brand strategy and marketing for environmentally and socially responsible businesses, she just couldn’t resist commenting on the recent launch and subsequent discontinuation of the Microsoft KIN. I thought she makes some terrific points, and wanted to share them here. As you’ll see, she feels the KIN case is ripe with lessons to be learned to help businesses of all shapes, sizes and missions improve their new product launches. So, here’s what she thinks:

On May 13 of this year, Microsoft launched The KIN – their latest entry into the mobile market. Just 48 days later, Microsoft killed The KIN. After spending tens of millions of dollars on advertising, $500 million to acquire a small tech design firm, and countless dollars and people on development, the product was discontinued due to dismal sales. Read More -›