Agency Relations Archives - Argentum Strategy

Diving Into Cannabis Beverages – Wynk™ Case Study

Background: Two successful serial entrepreneurs wanted to enter the cannabis space with the category’s first nationally branded THC beverage. They had developed a ground-breaking mobile, co-manufacturing plant to work around the category’s state-by-state legal complexities, but they had no experience building a CPG brand. Although we recommended...

The News Section of Your Website Makes Me Sad

Is there anything sadder than a “Press” section on a website that’s filled with nothing but unrequited press releases? The good news about this is that many people have clearly gotten the message that public relations is a great tactic if one of your core marketing strategies is Generate Awareness. The bad news is that a sizable...

Hiring an Agency

Because Argentum’s niche is marketing strategy, we do not provide creative services like ad design, logo creation or web site development. But we gladly help our clients identify and hire the creative and digital talent they need. As a result, we have been fortunate to work with lots of great creative agencies, not only on behalf of our...

Startups: 5 Easy Creative Partner Hiring Tips

Reaching out to friends and colleagues for creative resource recommendations is a great starting point for any agency search, whether you’re a start up or not. But unlike larger, more established companies, startups don’t often have the resources to hire an agency, so a friend’s positive recommendation might very well be the only assessment...

Top Five Agency Pitch Mistakes

Many of my clients ask me to help them identify and hire agency partners like creative agencies, digital firms, media buying agencies and web design companies. I’ve developed a process that makes efficient use of my clients’ and the contending agencies’ time, and it typically culminates in individual 60-minute meetings between...

Great Creative Takes Time

My clients who are new to marketing (and even some who are not) often want to dramatically accelerate their agencies’ timelines for producing creative whether it’s something like a banner ad, a website or even packaging. This simple but brilliant video was created by the Hungarian marketing communications magazine, Kreatív. It’s...