-
Worked
with senior leaders to identify single vertical as starting point
- Reviewed
clients’ existing marketing materials
- Interviewed executive team
members to get their perspectives on the business and product and service
offering
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Led
executive team in 2 half-day sessions to identify target customer needs,
existing product offering benefits, in order to establish alignment between the
two
- Team found first session so beneficial that they
requested a second to continue with an even deeper dive
- Positioned
product offerings for multiple client channels
- Worked
closely with head of sales to ensure sales team input, participation and buy-in
- Identified
key data sources to help substantiate client’s point of difference, and worked
with client to acquire them in a cost-effective way
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- Developed
modular sales presentations which showcased key client products and services in
a dynamic, relevant, strategic way
- Spearheaded the creation of videos to supplement sales presentations and showcase client’s
multimedia expertise
- Developed
analysis which clearly, easily and credibly demonstrated product offering’s
point of difference and superior performance versus competition
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