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| Strategic Plan Type | Brand Direction | Detailed Tactics | Plan Execution |
| What this does for the Client | Points you towards the right Destination | Provides a specific Tactical Plan to get you to identified Destination | Takes you to identified Destination, and adds Alliance Partners to help with your journey |
| End Products Included: |
| Refined Consumer Target | X | X | X |
| Product Positioning | X | X | X |
| Focused Strategic Plan | X | X | X |
| Integration Road Map™ | X | X | X |
| Consumer Message | | X | X |
| Tactical Plan | | X | X |
| Plan Execution | | | X |
| Alliance Opportunity Assessment | | | X |
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| Who Might Use This | Ideal for businesses that want to know more about their consumers and how they can increase their consumer base | Great for companies which may have some marketing staff, but that lack the resources to dedicate to strategy and process. | Perfect for enterprises that do not have in-house senior-level consumer marketing expertise, or which need more marketing muscle to get things moving. |
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| Case Study Available | Yes | Yes | Yes |
