Making Strategy Real

Products and Services

Argentum Strategy Group’s products and services have been developed to accommodate the marketing needs of our typical clients: Small and mid-sized businesses. We have offerings appropriate for a range of company sizes, life stages and marketing staffing levels.

Marketing Positioning

We’re experts at helping companies develop their value propositions. Our Basic and Premium Marketing Positioning services will help your company establish the baseline it needs to develop better marketing strategies and tactics. We also offer Half-Day Positioning Workshops.

Strategic Marketing Plans

Some companies already have a solid marketing positioning statement, but they may need help developing their marketing plan. One of our specialties at Argentum is helping companies do just that! We offer both Basic and Premium Strategic Marketing Plan Development services in addition to our streamlined Half-Day Marketing Plan Workshops.

Marketing Strategy

Our featured service at Argentum is our Timeshare VP of Marketing® offering. Developed by our founder, Susan Silver, it gives companies and their marketing teams the support they need to work efficiently and effectively. We also offer Full-Day Marketing Strategy Workshops as well as Marketing Coaching.

Additional Services

There are three additional services we have added over the years to meet client needs. These are our Marketing Audit, Brand Essence Workshop and Agency Search assistance. See how these services can help supplement your existing marketing efforts.

Client Size

Argentum’s role at typically-sized clients:

Approximate Revenue

< $10M $10M – $50M $50M+
Client Marketing Department None Junior Staff Junior & Senior Staff
Strategic Need  Broad Medium Narrow
Argentum’s Typical Role  Define Strategic Direction Refine/evolve strategic direction Provide additional resources to implement strategic growth initiatives

 

Susan is one of the most capable marketers I know. Her grasp of strategic marketing and brand positioning is unmatched. I have personally worked with Argentum on multiple projects to great success.

– Scott Lerner

CEO, Kernel Season's