“Since working with Susan, our level of activity has increased significantly, our message is clear and our business is growing. Susan and her firm did an outstanding job and working with her is a pleasure.”

– Jeffrey Adler

Managing Member, Executive Capital Resources

Marketing Positioning

A marketing Positioning Statement, also called a Value Proposition, is a critical strategic marketing document that can be used to guide your marketing planning and the development of marketing messaging and creative.

Basic Positioning

Basic Positioning takes your team through our proprietary half-day positioning workshop. Prior to the customized half-day workshop, we conduct one-on-one team interviews to lay the foundation for the process and to generate additional input for our positioning work. At the end of the session, you will have a positioning statement that clearly defines your company’s target customer, their most relevant unmet need, your key point of difference, and the “reasons to believe”.

 Key Features:

  • One-On-One Team Interviews
  • Competitive Benchmarking
  • Half-Day Team Positioning Workshop
  • Customized Creative Brief

Positioning Plus

Positioning Plus takes your team through our proprietary half-day positioning workshop. Prior to the workshop, we conduct one-on-one team and customer interviews. The team interviews lay the foundation for the process, and then the customers provide an “outside-in” view of your products, services and the benefits to them through their eyes. We use this valuable information as an additional input for our customized half day positioning workshop. At the end of the session, you will have a positioning statement that clearly defines your company’s target customer, their most relevant unmet need, your key point of difference, and the “reasons to believe”.

Key Features:

  • Customized Customer Research
  • One-On-One Team Interviews
  • Competitive Benchmarking
  • Half-Day Team Positioning Workshop
  • Customized Creative Brief

Half-day Positioning Workshop

Argentum’s Positioning Workshop involves takes your team through our proprietary half day process. At the end of the session, you will have a positioning statement that clearly defines your company’s target customer, their most relevant unmet need, your key point of difference, and the “reasons to believe”.

Key Features:

  • Half-Day Team Positioning Workshop
  • Identify core target
  • Define competitive set
  • Articulate unique point of difference
  • Establish reasons to believe
  • Creative Brief Template

Marketing Positioning Product Comparison

Positioning Workshop

  • Half-Day Positioning Session
  • Identify Core Target
  • Define Competitive Set
  • Articulate Unique Point of Difference
  • Establish Reasons to Believe
  • Customized Creative Brief Template

Basic Positioning

  • Half-Day Positioning Session
  • Identify Core Target
  • Define Competitive Set
  • Articulate Unique Point of Difference
  • Establish Reasons to Believe
  • Customized Creative Brief Template
  • One-On-One Team Interviews
  • Competitive Benchmarking

Positioning Plus

  • Half-Day Positioning Session
  • Identify Core Target
  • Define Competitive Set
  • Articulate Unique Point of Difference
  • Establish Reasons to Believe
  • Customized Creative Brief Template
  • One-On-One Team Interviews
  • Competitive Benchmarking
  • Customized Customer Research