Warby Wannabes – Direct-to-Consumer 2.0

Warby Wannabes – Direct-to-Consumer 2.0
As a “classically trained” marketing person who believes passionately that the best products solve a real unmet need in a better way than anything on the market, watching the direct to consumer (DTC) revolution has been fascinating. And while I love Dollar Shave Club’s viral video and Warby Parker’s fab glasses, I...

Blowing Up the B2B Sales Funnel

Blowing Up the B2B Sales Funnel
Last night I read an article from the Harvard Business Review called What Salespeople Need to Know About the New B2B Landscape. The authors talk about the implications of the latest B2B research from Gartner, the world’s leading information technology research and advisory company. The research offers up a new way of looking at the...

Social Marketing Is Not Free

Social Networking Isn’t Free. My clients often tell me some variation of “My teenaged daughter thinks my business should have a Facebook site.” Or the client will want to know if they should be blogging or using Twitter. Or they might ask what, exactly, is Twitter. They are typically intrigued that there might be a free way to...

Every company should do these two things even if they don’t use Twitter

So my mother asked me about Twitter last week. My clients often ask me about it, too. They’ve heard the buzz, aren’t really sure what it is, but are concerned that they’re missing out on a great tactic. My first response to most questions about tactics is to refer back to the company’s brand strategy. If a tactic...