Leveraging the Power of Word of Mouth

Leveraging the Power of Word of Mouth
If I had a dollar for every time someone told me that Word of Mouth is their best source of business, I’d be a rich woman! Whether you’re a B2B, B2C or services company, Word of Mouth will always be your best source of business! Learn a little more about how to make it work for you in this quick video....

Measuring Your Brand’s Word of Mouth Potential: Net Promoter Score

Measuring Your Brand’s Word of Mouth Potential: Net Promoter Score
Last week I was contacted by two colleagues who had questions about using the Net Promoter Score (NPS) metric. NPS measures customer loyalty, and it came to prominence in a 2003 Harvard Business Review article, The One Number You Need to Grow, by Frederick Reichheld and Bain & Company. Reichheld’s assertion in the article was that it is...

Dollar Shave Club’s Viral Video: Behind the Scenes

Dollar Shave Club’s Viral Video: Behind the Scenes
Google recently told one of the startups I advise, ZipFit, that they should consider adding a YouTube video ad to their online mix to increase their overall click through rate. That’s easy for Google to say, but ZipFit has almost no budget for marketing of any kind. However the ZipFit team figured that if Dollar Shave Club could throw...

Maximizing Your Brand’s Word of Mouth Potential

Maximizing Your Brand’s Word of Mouth Potential
A few months ago, we went to hear Professor Jonah Berger talk about his book, Contagious. The book is a useful primer on how to make your product/service more likely to receive word of mouth (WOM) advocacy from your customers. Having spent time consulting for Procter & Gamble’s groundbreaking WOM group, Vocalpoint, we know the importance of...

Lessons from Orabrush’s Giant Talking Tongue

I read an article in this week’s New York Times about how Orabrush has been successfully selling its product via YouTube videos. Click Here to read article. One of the key points of the article is how smaller companies like Orabrush are using YouTube to advertise. Orabrush has its own YouTube channel and many of its videos are hilarious,...

Ho Ho Holiday e-cards

I’ve been receiving more holiday e-cards than usual this year, no doubt due primarily to the economy, but I’m happy trees are being saved, regardless of the reason. Two cards I’ve received really stand out. One is a 100% direct, awesome viral marketing hit. So great, in fact, that this is the second year it’s run, and it...