“Susan’s help to us in developing a marketing plan not only gave us a solid plan, but also gave us substantial professional training and development for our marketing staff as well as a transformational “cultural shift” in the organization to think strategically about marketing and outreach.”

Chris Welna

President, Associated Colleges of the Midwest

Strategic Marketing Plans

A strategic marketing plan is an organized, focused approach to spending your marketing dollars in a way most likely to drive the overall business results your organization is looking for.

Basic

We work with you to identify your key target and develop your marketing objectives, the strategies to drive those objectives and select the most relevant, budget-appropriate tactics. Based on the tactics you are most interested in, we’ll then build a rough marketing budget, appropriate for directional spending discussions.

Key Features:

  • Target Exploration
  • Identification of Key Business Objectives, Core Strategies and Aligned Tactic
  • Plan Refinement
  • Rough Budget Estimate

Premium

We work with you to identify your key target and develop your marketing objectives, the strategies to drive those objectives and select the most relevant, budget-appropriate tactics. Based on the tactics you are most interested in, we’ll then build a fully-costed marketing budget, appropriate for budget planning decisions and use in funding discussions with potential investors.

Key Features:

  • Target Exploration
  • Competitive Assessment
  • Identification of Key Business Objectives, Core Strategies and Aligned Tactic
  • Plan Refinement
  • Fully-Costed Budget

Half-Day Strategic Marketing Plan Workshop

We work with you in a one-time session to identify your key target and develop your marketing objectives, the strategies to drive those objectives and select the most relevant, budget-appropriate tactics. At the end of the four hours, we will have identified your key target, developed your marketing objectives, the strategies to drive those objectives and discussed the most relevant, tactics.

Key Features:

  • Target Exploration
  • Identification of Key Business Objectives, Core Strategies and Aligned Tactics
  • Explore target
  • Define key business objectives
  • Articulate core strategies
  • Identify aligned tactics

Strategic Marketing Plan Products Comparison

Marketing Plan Workshop

  • Half-Day Strategic Marketing Plan
  • Explore target
  • Define key business objectives
  • Articulate core strategies
  • Identify aligned tactics
  • Workshop
  • Plan Refinement

Basic

  • Half-Day Strategic Marketing Plan
  • Explore target
  • Define key business objectives
  • Articulate core strategies
  • Identify aligned tactics
  • Workshop
  • Plan Refinement
  • Rough Budget Estimate

Premium

  • Half-Day Strategic Marketing Plan
  • Explore target
  • Define key business objectives
  • Articulate core strategies
  • Identify aligned tactics
  • Workshop
  • Plan Refinement
  • Rough Budget Estimate
  • Fully Costed Budget
  • One-On-One Team Interviews