Making Strategy Real

Products and Services

Argentum Strategy Group’s products and services have been developed to accommodate the marketing needs of our typical clients: Small and mid-sized businesses. We have offerings appropriate for a range of company sizes, life stages and marketing staffing levels.

Marketing Positioning

We’re experts at helping companies develop their value propositions. Our Basic and Premium Marketing Positioning services will help your company establish the baseline it needs to develop better marketing strategies and tactics. We also offer Half-Day Positioning Workshops.

Strategic Marketing Plans

Some companies already have a solid marketing positioning statement, but they may need help developing their marketing plan. One of our specialties at Argentum is helping companies do just that! We offer both Basic and Premium Strategic Marketing Plan Development services in addition to our streamlined Half-Day Marketing Plan Workshops.

Marketing Strategy

Our featured service at Argentum is our Timeshare VP of Marketing® offering. Developed by our founder, Susan Silver, it gives companies and their marketing teams the support they need to work efficiently and effectively. We also offer Full-Day Marketing Strategy Workshops as well as Marketing Coaching.

Additional Services

There are three additional services we have added over the years to meet client needs. These are our Marketing Audit, Brand Essence Workshop and Agency Search assistance. See how these services can help supplement your existing marketing efforts.

Client Size

Argentum’s role at typically-sized clients:

Approximate Revenue

< $10M $10M – $50M $50M+
Client Marketing Department None Junior Staff Junior & Senior Staff
Strategic Need  Broad Medium Narrow
Argentum’s Typical Role  Define Strategic Direction Refine/evolve strategic direction Provide additional resources to implement strategic growth initiatives


We’ve worked with a lot of consultants, but none of them came to understand our business the way Susan did. She really threw herself into the project and looked at our business from lots of different angles. The breadth of her different experiences, including working with large companies, startups and B2B companies, added real value.

- Peter Swank

Vice President, Swank Entertainment, Inc.