Extended Team of Marketing Experts
Argentum Strategy Group’s team is flexible in size and scope, which ensures that clients have the staffing level which is perfect for their project’s needs and budget.
We operate with a full-service, adjunct staff format. Whether there’s a need for just our founder or a larger team, we have the flexibility to efficiently meet a variety of project staffing requirements. Our talent pool consists of highly qualified, experienced practitioners many of whom have big-company training but are intimately familiar with the needs of smaller, more entrepreneurial clients.
Our founder, Susan Silver, is the lead on every client project, and we tap into our extended team only as projects require it. This ensures the highest quality work for our clients, without the costly overhead of larger, infrastructure-heavy firms.
Some examples of our collaborator bios include:
- Currently has her own consulting firm assisting smaller companies with marketing strategy and qualitative.
- Trained moderator and ethnographer.
- Worked with some of the country’s largest advertising agencies.
Former strategy executive at Sapient, a leading e-commerce consulting firm.
- Experienced Client Services executive specializing in marketing integration.
- Activation specialist.
- Expert in shopper and consumer engagement.
- PhD from Yale in Psychology.
- Conducted hundreds of interviews.
- Specializes in both quantitative and qualitative research.
- Has published several books on consumer insights.
- Classic brand management experience in consumer packaged goods.
- Accomplished fiction writer.
- Webmaster, social media strategist and founder of popular DIY website.