“Our relationship with Susan has been very beneficial. We’ve gotten everything we wanted and then some. We started with positioning and now have a full suite of marketing capabilities from strategy to execution. She has also been instrumental in helping us add a great group of agencies to our team.”
Additional Products & Services
A comprehensive Marketing Audit is typically included in Argentum’s full-service projects. However over the years we have worked with clients who are interested in starting with a stand-alone audit to help them determine their options and best next steps. Each audit is tailored to our client’s unique situation and needs.
Upon completion of the Marketing Audit process you will have a blueprint that can include recommendations for better leveraging agency outsourcing, low-hanging tactical opportunities to pursue, and ways to improve your marketing team structure and performance. A Marketing Audit is especially useful for companies that want to be more organized about marketing but aren’t sure where to begin.
- One-On-One Team Interviews
- Marketing Activities and Materials Review
- Competitive Benchmarking
- Marketing Spending Assessment
- Budget Reporting Process Overview
Brand Essence Workshop
Brand Essence is the emotional compliment to your strategic marketing positioning statement. It is typically most useful for small to mid-sized businesses that will be creating retail packaging and consumer advertising, but it can be useful to B2B companies as well.
The Brand Essence Workshop takes your team through a series of exercises to articulate what your brand equity is all about, regardless of company life stage.
Creativity is a key ingredient in these sessions, however this is not often a core strength for many business people. If your company does not currently have a creative partnership, we will bring in several of Argentum’s fantastic creative resources to participate in the workshop.
- Half-Day Brand Essence Workshop
- Proprietary Brand Essence Exercises
- External Creative Resources As Needed
Agency Search is one of our consulting services that will help your company identify the best professional agency to hire for your particular creative needs, budget and culture.
- Request For Information (RFI)
- Identification of Appropriate Candidate Agencies
- Agency Interviews
- Agency Scorecard