Strategic Positioning Statement Format:
To TARGET that has UNMET NEED, COMPANY NAME is the COMPETITIVE SET that UNIQUE POINT OF DIFFERENCE because it REASON TO BELIEVE 1, REASON TO BELIEVE 2, REASON TO BELIEVE 3.
GiveForward Positioning Statement:
To people who have friends with cancer who are in financial need who want to help them in a meaningful way, Give Forward is the online medical fundraising tool that empowers people to help their ill friends financially because it has an easy-to-use process, real fundraising coaches to help and has helped people raise over $170M since 2008.
Marketing Positioning Template
Marketing Positioning is also often called a Value Proposition. Either way, this deceptively simple format is a great way to clarify the positioning for a brand, company or product.
To learn more about GiveForward, our graciously consenting example company used below, Click Here.