Strategic Positioning Statement Format:
To TARGET that has UNMET NEED, COMPANY NAME is the COMPETITIVE SET that UNIQUE POINT OF DIFFERENCE because it REASON TO BELIEVE 1, REASON TO BELIEVE 2, REASON TO BELIEVE 3.
![](https://www.argentumstrategy.com/wp-content/uploads/2015/09/Resources-Positioning-Example-image.png)
GiveForward Positioning Statement:
To people who have friends with cancer who are in financial need who want to help them in a meaningful way, Give Forward is the online medical fundraising tool that empowers people to help their ill friends financially because it has an easy-to-use process, real fundraising coaches to help and has helped people raise over $170M since 2008.
Marketing Positioning Template
Marketing Positioning is also often called a Value Proposition. Either way, this deceptively simple format is a great way to clarify the positioning for a brand, company or product.
To learn more about GiveForward, our graciously consenting example company used below, Click Here.