Argentum Strategy Group is a marketing consulting firm that helps you add a strategic marketing function to your company’s arsenal without adding headcount. We do this by offering our services via a unique Timeshare VP of Marketing® model.
We help small to mid-sized companies accelerate their sales through deeper consumer understanding and a focus on a single strategic direction. Our marketing approach is based on a general manager’s point of view, and everything we do is designed to help our clients achieve their business’ overall objectives.
We are experts in marketing strategy, consumer and customer marketing, and strategic marketing alliances. Our background includes more than two decades working with well-known packaged goods manufacturers as well as extensive work with smaller, more entrepreneurial companies in the business-to-business and services space.
Read our Spring newsletter, which is full of hacks for using and building positioning statements.
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WAV distributes equipment for the wireless, broadband and LTE industries in the US, Canada and parts of the Caribbean.
About Argentum Strategy Group
As a marketing consulting firm, we save our clients time and money by helping them understand:
- Their products and services from their customers’ point of view.
- How to take advantage of the customer relationships they have developed.
- Which core ideas they should be focusing on.
Although we are based in Chicago, we work with clients all over the country both remotely and face-to-face. Learn More ›
Susan came in and helped evaluate our brand strategy, developed a strategic plan and guided us to developing our annual brand plans. Her work was very well thought out and provided leadership for the organization while we had a void in the [marketing] leadership position.– Tim Fallon