Marketing Events and Workshops
Susan Silver speaks and conducts workshops and classes all around Chicago and beyond. Here are examples of her workshops and events! Click on a logo to learn more. Interested in having Susan speak at your next event? Click here.
1871: Research For Entrepreneurs
March 14, 2019, 10:00-11:30
How do you gauge customer satisfaction? How do you learn more about who’s buying what you’re selling? How can you identify what new products your customers need?
Research can help answer all of these questions and more, but only if it’s well-executed. Susan Silver of Argentum Strategy will explain how to make sure you use your time (and your customers’) most effectively by being strategic about the research you do. This class is designed to be interactive, so please bring a survey you’ve done or are thinking about doing to discuss with the class. We’ll be talking about creating surveys that are well structured, include the right questions, and deliver solid insights.
American Marketing Association: Marketing Strategy for B2Bs
April 25, 2019
Class description: Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive. B2B companies can be especially susceptible because they tend to be more sales-driven organizations with marketing playing more of a supporting role.
In this hands-on full-day session you will learn how to approach your company’s B2B marketing more strategically. We’ll start at the beginning and ground ourselves by developing or refining your value proposition/positioning statement.
We’ll then use that as a springboard to develop a marketing plan that makes sense for your organization’s objectives, capabilities and budget. We’ll address research techniques to gather insights and strengthen your positioning and plan. Additionally, we’ll also tackle budgeting and establishing metrics. Learn More
Past Events & Classes:
The University of Chicago
Susan has been the Marketing Coach for the New Venture Challenge at the University of Chicago’s Booth School of Business as well as a speaker at other Booth events and programs. Learn More
Kellogg School of Management
Susan has been a guest lecturer and panelist for the Kellogg School of Management, her alma mater. Learn More
Content Jam: Chicago’s Content Marketing Conference
2015 was Susan Silver’s third year presenting at Content Jam, Chicago’s one-day content marketing conference. The speakers are national and local experts in content strategy, SEO, analytics, conversion and more and they’ll share their smartest tools and techniques.
Susan’s session was: Marketing Positioning: More Than Just a Statement.
Check out her 2013 Content Jam recap blog post here.
Positioning: Laying the Foundation for Sales and Marketing Success
Fridays with Vistage is a webinar series on relevant, timely and actionable business topics to help business leaders generate results in their business. During the live 60-minute sessions, attendees are encouraged to ask questions and chat with fellow Vistage members in real time.
Info on Vistage:
Since 1957, Vistage has been bringing together successful CEOs, executives and business owners into private peer advisory groups guided by expert executive coaches. Vistage currently has over 19,000 members in 16 countries.
The Founding Moms | Speaker
The Founding Moms is a world-wide organization of mompreneurs. Susan was a speaker at the inaugural Founding Moms conference in 2014 and she has also spoken at Founding Moms’ community meetings. Learn More