Marketing Events and Workshops
Susan Silver speaks and conducts workshops and classes all around Chicago and beyond. Here are examples of her workshops and events! Click on a logo to learn more. Interested in having Susan speak at your next event? Click here.
American Marketing Association | Iowa
Thinking More Strategically and Less Tactically About Marketing: Best Practices from Fortune 500s
December 4, 2020 – Des Moines, IA
Description: After years working with big well-known brands like Kraft Macaroni & Cheese, Charmin, and Equal Sweetener, Susan Silver has spent the last 14 years helping clients with small to almost non-existent marketing budgets apply CPG best practices to their positioning and marketing planning. She’s seen how even pre-revenue startups have benefitted from taking time to use her common sense processes to think more strategically about how to approach marketing.
Whether you work for a large manufacturing B2B, a smaller startup, or even a B2C, Susan will show you how she’s translated CPG best practices into real tools her clients can easily use to be more strategic with all of their marketing activities.
American Marketing Association: Marketing Department of One
August 10-11, 2020 – Philadelphia, PA
Class description: Being the only marketing professional in an organization can be energizing and challenging, but some days it can also be lonely and frustrating.
In this hands-on session, you’ll learn how to set up and run an impactful marketing department, even if you’re the only person on the marketing team. We’ll help you develop a solid foundation for leading your organization’s marketing more strategically and efficiently. The major aspects of running a marketing department will be covered, including messaging, building a marketing plan, measurement, working with sales teams, customer research techniques and the magic of creative briefs. Better still, you’ll hear firsthand how your fellow classmates have tackled problems similar to your own. Learn More
American Marketing Association: Marketing Strategy for B2Bs
September 16, 2020 – Chicago, IL
Class description: Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive. B2B companies can be especially susceptible because they tend to be more sales-driven organizations with marketing playing more of a supporting role.
In this hands-on full-day session you will learn how to approach your company’s B2B marketing more strategically. We’ll start at the beginning and ground ourselves by developing or refining your value proposition/positioning statement.
We’ll then use that as a springboard to develop a marketing plan that makes sense for your organization’s objectives, capabilities and budget. We’ll address research techniques to gather insights and strengthen your positioning and plan. Additionally, we’ll also tackle budgeting and establishing metrics. Learn More
Past Events & Classes:
The University of Chicago
Susan has been the Marketing Coach for the New Venture Challenge at the University of Chicago’s Booth School of Business as well as a speaker at other Booth events and programs. Learn More
Kellogg School of Management
Susan has been a guest lecturer and panelist for the Kellogg School of Management, her alma mater. Learn More
Content Jam: Chicago’s Content Marketing Conference
2015 was Susan Silver’s third year presenting at Content Jam, Chicago’s one-day content marketing conference. The speakers are national and local experts in content strategy, SEO, analytics, conversion and more and they’ll share their smartest tools and techniques.
Susan’s session was: Marketing Positioning: More Than Just a Statement.
Check out her 2013 Content Jam recap blog post here.
Positioning: Laying the Foundation for Sales and Marketing Success
Fridays with Vistage is a webinar series on relevant, timely and actionable business topics to help business leaders generate results in their business. During the live 60-minute sessions, attendees are encouraged to ask questions and chat with fellow Vistage members in real time.
Info on Vistage:
Since 1957, Vistage has been bringing together successful CEOs, executives and business owners into private peer advisory groups guided by expert executive coaches. Vistage currently has over 19,000 members in 16 countries.
The Founding Moms | Speaker
The Founding Moms is a world-wide organization of mompreneurs. Susan was a speaker at the inaugural Founding Moms conference in 2014 and she has also spoken at Founding Moms’ community meetings. Learn More