Marketing Events and Workshops
Susan Silver speaks and conducts workshops and classes all around Chicago and beyond. Here are examples of her workshops and events! Click on a logo to learn more. Interested in having Susan speak at your next event? Click here.
November 19, 2021 – Virtual
Positioning for Entrepreneurs: “I still don’t know how I got Yanni on my home page.” – True quote from a startup client who didn’t take the time to write a positioning statement for his company before investing in marketing.
Don’t let this very unhappy client be you! Most entrepreneurs know that a positioning statement can help them, but oftentimes it’s low on the priority list when there are bills to pay and cash flow to generate.
This workshop focuses on the 5 key things everyone should know when they talk about their business – whether it’s to potential customers, investors, agencies or your own employees.
And even if you already have a positioning statement, we’ll help you refine and tighten yours to make sure that all of your company’s marketing and sales efforts work together efficiently so that you’re not wasting dollars or people time.
Past Events & Classes:
The American Marketing Association
Susan Silver teaches classes and speaks at Chapter meetings for the AMA, the leading association for marketing professionals. Learn More
The University of Chicago
Susan has been the Marketing Coach for the New Venture Challenge and the Global New Venture Challenge at the University of Chicago’s Booth School of Business as well as a speaker at other Booth events and programs. Learn More
Kellogg School of Management
Susan is a regular guest lecturer and panelist for the Kellogg School of Management, her alma mater. Learn More
Positioning: Laying the Foundation for Sales and Marketing Success
Fridays with Vistage is a webinar series on relevant, timely and actionable business topics to help business leaders generate results in their business. During the live 60-minute sessions, attendees are encouraged to ask questions and chat with fellow Vistage members in real time.
Info on Vistage:
Since 1957, Vistage has been bringing together successful CEOs, executives and business owners into private peer advisory groups guided by expert executive coaches. Vistage currently has over 19,000 members in 16 countries.
American Marketing Association: New Jersey Chapter
December 10, 2020 – Virtual
How to Steer Strategically… When Marketing Doesn’t Drive the Bus Being part of a small marketing group in an organization can be energizing and challenging, but some days it can also be lonely and frustrating!
During this workshop you’ll learn how to maximize your group’s strategic contribution, even if you’re the sole person on the marketing team. Susan will teach you how to use the same simple tools she uses with her clients to develop a solid foundation for leading your organization’s marketing more strategically and efficiently.
Whether you work for a large manufacturing B2B, a smaller startup, or even at a B2C company, you’ll appreciate Susan’s real-world examples and common sense approach to marketing.
AMA Marketing Association | Iowa
Thinking More Strategically and Less Tactically About Marketing: Best Practices from Fortune 500s
Description: After years working with big well-known brands like Kraft Macaroni & Cheese, Charmin, and Equal Sweetener, Susan Silver has spent the last 14 years helping clients with small to almost non-existent marketing budgets apply CPG best practices to their positioning and marketing planning. She’s seen how even pre-revenue startups have benefitted from taking time to use her common sense processes to think more strategically about how to approach marketing.
Whether you work for a large manufacturing B2B, a smaller startup, or even a B2C, Susan will show you how she’s translated CPG best practices into real tools her clients can easily use to be more strategic with all of their marketing activities.
Content Jam: Chicago’s Content Marketing Conference
Susan Silver’s has presented at Content Jam three times. It’s Chicago’s one-day content marketing conference. The speakers are national and local experts in content strategy, SEO, analytics, conversion and more and they’ll share their smartest tools and techniques.
Susan’s session was: Marketing Positioning: More Than Just a Statement.
Check out her Content Jam recap blog post here.