The Argentum Strategy Group is led by Susan Silver, a seasoned marketing expert with more than 25 years of experience working with businesses ranging from those in the Fortune 100 to much smaller, less formal entrepreneurial companies, some with as few as 2 employees.
Prior to founding Argentum, Susan had a successful, multi-faceted career, mainly in consumer packaged goods. Her background includes sales experience at Procter & Gamble, marketing leadership at Equal Sweetener, and a wide range of general management and P&L leadership positions at Kraft Foods. During her 10-year tenure at Kraft, the largest P&L Susan was responsible for was worth $300M. Other assignments have included roles in Market Research, CRM and Strategic Alliances.
Susan earned her MBA from the Kellogg Graduate School of Management, and graduated cum laude from Duke University with a dual major in biology and history. She has been a guest lecturer at Northwestern University’s Kellogg Graduate School of Management and at the University of Chicago’s Booth School of Business. Active in the Chicago entrepreneurial community, Susan is currently the Marketing Coach for Booth’s Global New Venture Challenge, in addition to being an Entrepreneur-in-Residence for Future Founders, and a Techstars mentor. She also teaches a range of marketing workshops at 1871, Chicago’s largest incubator, as well as classes at the American Marketing Association, including Marketing Strategy for B2Bs and Marketing Department of One.
Susan is one of the most capable marketers I know. Her grasp of strategic marketing and brand positioning is unmatched. I have worked with Argentum on multiple projects with great success