Marketing Events and Workshops
Susan Silver speaks and conducts workshops and classes all around Chicago and beyond. Here are examples of her workshops and events! Click on a logo to learn more. Interested in having Susan speak at your next event? Click here.
University of Chicago: Building Your Marketing Plan
April 26, 2017, 5:30 PM, Gleacher Center
Class description: An interactive workshop designed to help attendees of all backgrounds build a strategic marketing plan for their businesses.
Specific topics covered will include: setting your objectives and strategies, identifying and assessing appropriate tactics, and determining your rough budget. Examples from past New Venture Challenge competitors and other entrepreneurs will be used. Attendees are encouraged to bring any real-world marketing plan questions they have related to their business ventures.
University of Chicago: Know Your Customer – Tips and Tricks for Conducting Customer Research
May 4, 2017, 12:00 PM, Chicago Innovation Exchange
Class description: An interactive workshop designed to help entrepreneurs of all backgrounds develop a greater understanding of their customer and the marketplace.
Specific topics covered will include: target identification, use case development, qualitative versus quantitative research, and useful questions to ask during interviews and on surveys. Examples featuring stories of UChicago entrepreneurs will be included. Attendees will be encouraged to ask questions based on any in-progress customer research initiatives.
Past Events & Classes:
The University of Chicago
Susan is the Marketing Coach for the New Venture Challenge at the University of Chicago’s Booth School of Business, and she is a regular speaker at other Booth events and programs. Learn More
Kellogg School of Management
Susan has been a guest lecturer and panelist for the Kellogg School of Management, her alma mater. Learn More
Content Jam: Chicago’s Content Marketing Conference
2015 was Susan Silver’s third year presenting at Content Jam, Chicago’s one-day content marketing conference. The speakers are national and local experts in content strategy, SEO, analytics, conversion and more and they’ll share their smartest tools and techniques.
Susan’s session was: Marketing Positioning: More Than Just a Statement.
Check out her 2013 Content Jam recap blog post here.
Positioning: Laying the Foundation for Sales and Marketing Success
Fridays with Vistage is a webinar series on relevant, timely and actionable business topics to help business leaders generate results in their business. During the live 60-minute sessions, attendees are encouraged to ask questions and chat with fellow Vistage members in real time.
Info on Vistage:
Since 1957, Vistage has been bringing together successful CEOs, executives and business owners into private peer advisory groups guided by expert executive coaches. Vistage currently has over 19,000 members in 16 countries.
The Founding Moms | Speaker
The Founding Moms is a world-wide organization of mompreneurs. Susan was a speaker at the inaugural Founding Moms conference in 2014 and she has also spoken at Founding Moms’ community meetings. Learn More
Innovations and Entrepreneurship Conference
Susan was a guest speaker at DECA’s Innovations and Entrepreneurship Conference in Chicago. DECA is an organization that prepares emerging leaders and entrepreneurs in high schools and colleges around the globe.