Strategic Positioning Statement Format:

To TARGET  that has UNMET NEED, COMPANY NAME is the COMPETITIVE SET that UNIQUE POINT OF DIFFERENCE because it REASON TO BELIEVE 1, REASON TO BELIEVE 2, REASON TO BELIEVE 3

GiveForward Positioning Statement:

To people who have friends with cancer who are in financial need who want to help them in a meaningful way, Give Forward is the online medical fundraising tool that empowers people to help their ill friends financially because it has an easy-to-use process, real fundraising coaches to help and has helped people raise over $170M since 2008.

Marketing Positioning Template

Marketing Positioning is also often called a Value Proposition.  Either way, this deceptively simple format is a great way to clarify the positioning for a brand, company or product.

To learn more about GiveForward, our graciously consenting example company used below, Click Here.

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