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Argentum's blog, Marketing Op-Ed highlights interesting, real-world examples of marketing with a little bit of opinion thrown in.  It's written by Susan Silver, President of Argentum Strategy Group, with the occasional guest blogger added to the mix.

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Jamming at Content Jam

Thursday, October 31, 2013   0 Comments - General Marketing,Social Media  

Last week I had the opportunity to present at #ContentJam, Chicago’s premier content marketing conference. It was fun to tailor my positioning how to’s to a very specific marketing audience, and I was able to put one of my favorite examples, cheaplubes.com, to especially effective use. You can see the example certainly made an impact on Lin Wilson, of Funnel Inc., when he was drawing these fabulous visual notes during my presentation.

It was also interesting to see some of the audience’s key takeaways, including a pithy one from my friend Andy Crestodina, Orbit Media Studios‘ content guru, who said that my positioning talk reminded him of this photo:

To see a recap of Content Jam, including many of the presentations, click here.

Tags: Content Jam, Marketing Events

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