The News Section of Your Website Makes Me Sad

Oct 26, 2016

The News Section of Your Website Makes Me Sad
Is there anything sadder than a “Press” section on a website that’s filled with nothing but unrequited press releases? The good news about this is that many people have clearly gotten the message that public relations is a great tactic if one of your core marketing strategies is Generate Awareness. The bad news is that a sizable...

Hiring an Agency

Nov 27, 2015

Hiring an Agency
Because Argentum’s niche is marketing strategy, we do not provide creative services like ad design, logo creation or web site development. But we gladly help our clients identify and hire the creative and digital talent they need. As a result, we have been fortunate to work with lots of great creative agencies, not only on behalf of our...

Startups: 5 Easy Creative Partner Hiring Tips

Jun 25, 2015

Startups: 5 Easy Creative Partner Hiring Tips
Reaching out to friends and colleagues for creative resource recommendations is a great starting point for any agency search, whether you’re a start up or not. But unlike larger, more established companies, startups don’t often have the resources to hire an agency, so a friend’s positive recommendation might very well be the only assessment...

Top Five Agency Pitch Mistakes

May 29, 2015

Top Five Agency Pitch Mistakes
Many of my clients ask me to help them identify and hire agency partners like creative agencies, digital firms, media buying agencies and web design companies. I’ve developed a process that makes efficient use of my clients’ and the contending agencies’ time, and it typically culminates in individual 60-minute meetings between...

Great Creative Takes Time

Jan 30, 2015

Great Creative Takes Time
My clients who are new to marketing (and even some who are not) often want to dramatically accelerate their agencies’ timelines for producing creative whether it’s something like a banner ad, a website or even packaging. This simple but brilliant video was created by the Hungarian marketing communications magazine, Kreatív. It’s...