Two successful serial entrepreneurs wanted to enter the cannabis space with the category’s first nationally branded THC beverage. They had developed a ground-breaking mobile, co-manufacturing plant to work around the category’s state-by-state legal complexities, but they had no experience building a CPG brand. Although we recommended that they employ a full-time marketing hire out of the gate, the founders felt that the Timeshare VP of Marketing™ option was the best route for the initial launch phase.


  • Name the brand and develop packaging in just 4 weeks
  • Develop a marketing plan that could accommodate both medical-only and recreational-use states
  • Execute the plan with no FT headcount


  • Identified and hired an agency so excited about the cannabis space that they were willing to develop brand name and packaging in a breakneck 4 weeks – Thank you SRW!

  • Developed a draft positioning statement based on secondary research to guide initial marketing efforts
  • Conducted primary research to refine positioning statement and brand essence
  • Managed website development:
  • Hired social media agency – Thank you Sircle! And follow their great work for Wynk on Instagram @drinkwynk

  • Managed and led all marketing activities and agencies including development of a 5mg product line
  • Collaborated with field sales team
  • Currently partnering with founders to hire FT marketing team. Know anyone great? We’re looking for a Senior Brand Manager_Wynk and a Director of Marketing_Wynk. Qualified applicants should send resumes to Please do not have anyone reach out to Argentum.

Results To-date:

  • Differentiated brand versus all major competitors
  • Launched brand in three states: OH, MA, AZ
  • Brand rolling out to an additional ten states by year-end