Book Launch! Marketing Your Book By Working Your Network

Book Launch! Marketing Your Book By Working Your Network
Occasionally I get asked for recommendations for marketing a book. This email, from my business school friend Sheryl O’Laughlin, is a great example of leveraging social media and your connections to spread the word about a book or anything else you’re personally passionate about. It was written by Sheryl to spread the word about her...

Jamming at Content Jam

Jamming at Content Jam
Last week I had the opportunity to present at #ContentJam, Chicago’s premier content marketing conference. It was fun to tailor my positioning how to’s to a very specific marketing audience, and I was able to put one of my favorite examples, cheaplubes.com, to especially effective use. You can see the example certainly made an impact...

4.3 Things I Learned At LinkedIn’s Marketing Symposium

Because many of my clients are B2B companies, we often consider LinkedIn for the marketing mix. I am a frequent user, but I have often wondered how to use LinkedIn better for my clients and for my own business. A few weeks ago I attended a symposium sponsored by LinkedIn, hoping to learn more. The morning consisted of a talk by Jonathan Lister,...

It’s Free Only If Your Time Is Worthless

I was belatedly going through way too many old Sunday New York Times sections recently, and I came across this terrific piece in the Business section by Damon Darlin from July 11. His point can be readily applied to my favorite soapbox topic: social media and the content generation it requires are most definitely not free. The article is called...

Kellogg Technology Conference Recap

The Kellogg Graduate School of Management puts on a great Technology Conference every spring. It’s so good that it actually sold out in two days this year. Impressive! As one of the lucky attendees last week, I decided to really get in to the swing of things by tweeting tidbits from the conference. This was the first time that I have...

Social Marketing Is Not Free

Social Networking Isn’t Free. My clients often tell me some variation of “My teenaged daughter thinks my business should have a Facebook site.” Or the client will want to know if they should be blogging or using Twitter. Or they might ask what, exactly, is Twitter. They are typically intrigued that there might be a free way to...