It seems you can’t turn around these days without bumping into another article about why smart companies are increasing their focus on marketing.

There are a few easy, relatively inexpensive steps that any company can take to enhance its marketing efforts:

1. SINGLE MESSAGE Decide what the most relevant value proposition of your brand or business is and stick with it. And remember that whatever you do/say will feel “old” to you long before it will to your clients and customers! Here’s a basic value proposition format you can download for free.

2. CONSISTENT LOOK AND FEEL Individual marketing tactics rarely get as many “eyeballs” as you would like. Help your dollars go farther with a consistent look and feel across all of your marketing tactics.

3. SOLICIT FEEDBACK Make sure you’re on track with customer expectations by regularly asking your customers what they think of your work. Anonymous surveys using a tool like SurveyMonkey can be an easy way to do this. Customer feedback is a great way to identify opportunities to improve your product/service, and it can even help you identify new products and services your customers might like to buy from your company.