Many wise managers and agency partners have taught me over the years that when asking for changes to creative work, framing the problem you want the creatives to solve, versus telling them how to solve it will virtually always get you the best results. For example, instead of saying this: “Can you make the label bright green?” Say...

I read an article recently in National Geographic Adventure magazine (link below) about how a team of climbers helped with an archeological expedition in one of my favorite parts of the world, Nepal. The gist of the story is that for years, local residents of Mustang have “reported seeing old manuscripts fluttering out of [an inaccessible]...

The businesses I meet with are often struggling to figure out which marketing tactics they should be using. This is where having a marketing strategy can help: It gives you permission to say “no” to tactics which will not clearly help you achieve your business goals. No matter what the size your business or brand, I am willing to bet...