Don’t Let Cool Be The Enemy Of Clear
When I was first starting my company, a friend was also starting a company at the same time. Her husband gave her a terrific piece of advice. He told her not to let great be the enemy of good. Let’s face it, there are many circumstances where good is a completely acceptable result.
I see so many people spending precious time and resources trying to make everything perfect, regardless of the importance level. And last week during a meeting there was a great example of this syndrome’s corollary: Don’t Let Cool Be The Enemy Of Clear. This is an inclination I generally see with the newer, more entrepreneurial companies I work with, and I wanted to share a great recent example.
Background: I advise ZipFit, a company that helps men find great fitting jeans fast. ZipFit currently has one retail location (At the Shops of Northbridge if you happen to be in Chicago) and a newly launched e-commerce website. When a man visits the retail store, he answers several easy questions in the FitFinder, which is located on iPads throughout the store. Based on his answers, different jeans are recommended.
Our discussion was about FitFinder online and it went something like this:
ZF: “We know from our experience working with customers in-store that a couple of the FitFinder questions typically need a little explanation. So on our website, we’re going to make some cool videos that people can click on to have the questions explained in more detail.”
Q: What might be wrong with this picture?
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