Time to Add a Marketing Strategy Resource to Your Team?
I recently had lunch with Ankur Gopal, an entrepreneur who whose B2B technology company, Interapt, is growing rapidly. It was exciting to hear about what he’s been learning as his business grows, and when our discussion turned to marketing, he asked me two great questions:
1. TIMING: How will he know when it’s the right time in his business’ life cycle to bring in Argentum or a similar strategic marketing resource?
2. BUDGETS: Should he start saving money now to pay for marketing in the future?
Today I’m going to tackle the timing question and then next month I’ll address the budgeting question.
During our 7+ years in business, we’ve worked with many companies who are hiring their first marketing strategy resource. While the scenarios for making the leap vary, there are three rough buckets of reasons why a CEO/Founder hires us:
1. Communication issues
2. People resource issues
3. Growth needs
Take this quick (and not especially scientific) quiz to see if it might be getting to a point where it’s time for you to add a strategic marketing resource to your team!
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