Time to Add a Marketing Strategy Resource to Your Team?

Time to Add a Marketing Strategy Resource to Your Team?
I recently had lunch with Ankur Gopal, an entrepreneur who whose B2B technology company, Interapt, is growing rapidly. It was exciting to hear about what he’s been learning as his business grows, and when our discussion turned to marketing, he asked me two great questions: 1. TIMING: How will he know when it’s the right time in his...

I Want My Brand To Be Like Intel Inside

If I only had $5 for every time I heard a client say “I want [insert brand/company name here] to be like Intel Inside.” While I wouldn’t be rich, it would certainly buy me a nice dinner or two. In fact, I was hearing this so much, and from one client in particular, that I finally decided to do some research into how much my...

Communicate To Your B2B Customers Visually

Words Aren’t The Only Way To Communicate To Your B2B Customers Recently, one of our B2B clients decided to invest a significant part of their marketing budget to exhibit at the Licensing Expo in Las Vegas. The client is essentially an engineering company which produces a piece of equipment used to execute in-pack and on-pack consumer...