3 Inexpensive Ways To Enhance Your Marketing Efforts

It seems you can’t turn around these days without bumping into another article about why smart companies are increasing their focus on marketing. There are a few easy, relatively inexpensive steps that any company can take to enhance its marketing efforts: 1. SINGLE MESSAGE Decide what the most relevant value proposition of your brand or...

Entrepreneurs Think Differently

Not surprisingly, successful entrepreneurs approach problem solving very differently than do their equally successful large company peers. It all boils down to something called effectual reasoning. In plain English that basically means that entrepreneurs are “brilliant improvisers” and create their goals along the way, based on...

LinkedIn Etiquette

I’m an old-fashioned girl. Because of this, I try to only “LinkIn” to people I actually know. My philosophy is grounded in the spirit of LinkedIn which is all about being a network of trusted connections. How can I trust a connection if I don’t know them? And why would I unleash a stranger on the network that I have...

Three Common Marketing Mistakes

BASICS EVERY BUSINESS SHOULD TACKLE As part of Washington Business Tonight’s Consulting series, I was asked to talk about three common marketing mistakes that small to mid-sized businesses often make. These can be summed up by “Do, Reach, Say.” Watch the interview here and let me know if you agree!

You Don’t Need Marketing (yet)

B2B companies under $2M in revenue don’t need to hire a marketing person, much less a Chief Marketing Officer This is a reprint of a post I wrote earlier this month as a guest blogger for the Entrepreneurial Execution Project run by Professors Waverly Deutsch and Craig Waitmann of the University of Chicago Booth School’s Polsky...

Customer Appreciation – The Power of Thank You

I was a loyal United Airlines Premier flyer for 15 years. I loved getting on the plane first, sitting towards the front in Economy Plus, and always being able to find room for my bag. Not to mention all of United’s wonderful international locations to which I took many a free flight over the years. However, at the same time, there was no...

Marketing Strategy via Baby Steps: Do

In a recent TV interview, I cited “Do, Reach, Say” as three common marketing mistakes I see companies making. I thought it might be helpful to write a post about each of those elements, starting with Do. How is “Do” a marketing mistake? It is shorthand for the fact that many companies do not stop and think about what they...

Travelers make better marketers – 10 Tips for maximizing your experience

Okay, so maybe I’m biased. After all, I do love to travel. And I just got back from another great trip. This time I spent 2 weeks in Egypt and Jordan with two friends. But I have always thought that the best marketers are able to put themselves in other people’s shoes, and traveling is a great opportunity to practice that. When you...

5 Questions to Ask When Choosing a Web Design Firm

This month, my friend Andy Crestodina of Orbit Media Studios is kindly letting me repurpose a post he wrote for his own blog a few months ago. I think he offers some great advice here, and I often refer my clients to it. From Andy: Full disclosure: I sell websites. Every day, I meet with companies who are looking for a web-design firm, and...

Branding Irrelevance

A while back, I got a call from one of my B2B clients. They said “One of our competitors just came out with a branded product so we need brand names for our products too”. I asked them to tell me a little more about the situation, and they explained: A competitor’s new, branded product met a longstanding unmet need in the...