Marketing Newsletter Archive

Argentum Strategy Group sends out a quarterly newsletter to its 2000+ subscribers.  Featured content typically includes interviews, webinars, book reviews, case studies and other things of marketing and general interest.  A list of past issues and a summary of their contents is below.

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2017 Fall: Applying B2C Thinking to Your B2B

  • Blog PostMarketing For a Smaller B2B
      • Video: Marketing Minute: Word of Mouth
        • WorkshopMarketing Strategy for B2B’s



2017 Spring: Filling Your Marketing Tool Box

  • 2017 spring imageBlog PostMarketing Your New Book
      • VideoThe Difference Between Strategies and Tactics



2016 Fall: High Efficiency Marketing: Making the Best Use of Your Time

  • 2016 FallBlog PostThe Care and Feeding of Your Brand Ambassadors
      • VideoFour Market Research Rules You Should Know
        • Blog Post: Have I Got a Deal For You – Evaluating Unsolicited Opportunities



2016 Spring: Marketing Hacks: Maximizing a Minimal Budget



2015 Fall: Change is in the Air: Thinking Differently About Your Marketing

  • 2015 FallWebinar: Positioning – Laying the Foundation for Sales & Marketing Success
      • Blog PostBlowing Up the B2B Sales Funnel
      • Blog Post: Netflix: Building a World Class Brand
        • #CoolClientTake a virtual tour through a Matterport 3D Showcase



2015 Summer: Bringing Your Strategy to Life: Creative Partnerships



2015 Winter: Don’t Drive Off the Road: Take Some Time to Plan

  • news 2015 winter copyVideo: DIY Marketing Planning, from a workshop we conducted for the University of Chicago’s Polsky Accelerator.
    • Blog Post: What it really took to make Dollar Shave Club’s viral video.



 2014 Summer: Reaching Your Target

  • 2014 summer copyVideo: Narrowing Your Target, from a workshop we conducted for the University of Chicago’s Polsky Accelerator.
  • Book Review: Jonah Berger’s Contagious, about what companies of any size can do to drive word-of-mouth marketing.
  • Case Study: Empowering a sales force to build their own personal brands while concurrently promoting the company.


2014 Spring: Know Thy Customer



2013 Fall: Gear Up For Growth

  • 2013 fall copyBlog Post: Two-part series on gearing up for marketing growth.  A response to entrepreneur Ankur Gopal’s questions about how to know when you’re ready for “real” marketing.
  • A review of one of our favorite go-to marketing books, Tim Calkins’ Breakthrough Marketing Plans.



2013 Spring: Marketing Simplicity



2012 Fall: Defining Your Brand


2012 Spring: Powerful Customer Approaches

  • 2012 spring copyA recent webinar we conducted on creating powerful value propositions for your business.
  • Insight into how consumer habits can help inform your marketing.



2011 Fall: Fresh Perspectives

  • 2011 fall copyA review of some marketing lessons from the 10/11 TEDx Midwest,
  • Case Study: How to hire an agency that’s right for your company.



2011 Spring: Looking At Your Business Differently

  • 2011 spring copySimon Sinek’s terrific TEDx presentation that looks at value propositions from his distinctive “inside out” perspective.
  • Article: The ways that successful entrepreneurs truly think differently than their successful corporate counterparts.
  • Case Study:  Client who requested Marketing Coaching so he could learn more about marketing his company by collaborating with us.


2010 Fall: B2B Marketing In A B2C World

  • 2010 fall pngExamples of B2B client companies who are learning to speak their B2C customers’ languages better.  Three benefits are:
    1. Easier for customers to buy when benefits can be clearly understood;
    2. More constructive conversations because you start from the same page;
    3. Demonstrate that you understand your customers, an important building block for strong, long-term relationships.


2010 Spring: Marketing Mistakes To Avoid

  • 2010 spring copyAn Argentum TV appearance outlining three common marketing mistakes that small to mid-sized businesses often make.
  • A brief review of Switch, How To Change When Change Is Hard, that addresses smart, easy ways to make change possible for you and your organization.


2009 Fall: Smart Marketing

  • 2009 fall pngTwo of our favorite marketing-related articles, Business Week’s piece on the Comcast Cares Guy and the Harvard Business Review article about how the Sales and Marketing functions evolve in an organization
  • Two case studies that highlight the value that strategic marketing can bring to any organization.


2009 Spring: Smart Marketing in Tough Times

  • 2009 spring copyVisual Case Study: How Brand Positioning Led To Improved Packaging
  • Two case studies that show how and when hiring a Timeshare VP of Marketing® can make sense for a business.



2008 Summer: Celebrating Two Years

  • 2008 summer copyArticle: Is Your Company A B2B2C?
  • Case study: Helping A Company Live The Brand



2007 Summer: Celebrating Our First Year

  • 2007 summer copyQuoted in Business Week’s SmallBiz
  • Case Studies: Branding A Brazilian Adventure Spa, Developing an Innovation Pipeline and Helping A B2B Supplier Provide Strategic Marketing Support